By Gonzalo López Menéndez
The human being no longer produces to satisfy the needs of the people, but to satisfy the consumption model. Through the media bombardment our needs have increased and with them a model that endangers the lives of millions of species, including humans. Now development does not mean living better but having more.
In the poorest house a bed may be missing, but a television will never be missing. Millions of food in the garbage, obsolete computers every year, cell phones that are constantly being renewed, collections of clothes that change every week. Things age in the blink of an eye to be replaced by others that will suffer the same fate. Stock companies go up and down in the news, and we care about the economy, not people. They are our consumption habits. Waste has become everyone's right and privilege.
A point has been reached where entire cities could be buried with just the things we don't need. The habit has dampened the sensitivity and the anxiety to buy has fed the consumption system. The economy depends more and more on the huge productions of goods.
In 1961, humanity consumed 2 thirds of the natural resources available on the planet, now it takes more than a planet and a half to supply these needs. The exploitation of natural resources supported by this model has caused climate change. The false belief that the destruction of the environment is a necessary evil for development can turn much of fauna and flora into memories for history.
The development model has caused environmental and social degradation, but the actions that can improve the life of the planet are in everyone's hands. There are other ways of doing things, the human being neither needs nor lives for the development system. A fair, supportive, responsible and appropriate consumption with nature is possible. Tell me how much you consume and I will tell you how much you are worth the writer Eduardo Galeano said.
"Only after the last tree is cut down, only after the last river has been poisoned, only after the last fish has been caught, only then will we realize that money cannot be eaten," says the prophecy. India. Because there are fewer and fewer trees, less water, less life, and yet consumption is increasing. The Environment goes beyond fighting for the rights of animals, forests, oceans or the greenhouse effect, it is fighting for ourselves, because we are also the Environment. Every day is a new opportunity to do things better, to be better is not to have more but to need less.