Fashions are fleeting and in most cases, even if we are not aware, they endanger the environment because the textile industry during the entire manufacturing period generates a large amount of waste, toxic and unnecessary.
Instead, there is a sustainable solution: ecological clothing. Sustainable or ecological fashion is based on the manufacture of organic clothing, that is, fabrics that from the planting of their fibers to their production are free of chemical products and that take care of the environment.
How? Saving energy, not polluting and reducing the waste generated by the manufacturing process. The organic materials that make up this type of fabric do not contain pesticides or fertilizers, and the raw material that is usually used is organic cotton, although there are also bamboo, spear or linen garments.
The future of fashion
Sustainable fashion is based on the manufacture of organic clothing, that is, fabrics that from the planting of their fibers to their production are free of chemical products and that take care of the environment
However, during the production process there may always be the possibility that some technique or fabric does not degrade easily, that is why "for a garment to be considered organic it must contain a maximum of 5% of other materials", as he explains. Eva García Sebelón, designer of Ecoology.
For this reason, ecological clothing collections must have certificates that certify their organic materials. The most common in Europe are the GOTS standards (Global Organic Textile Standards) that were created in 2006 and that have the objective of defining the requirements that are recognized worldwide and of ensuring the organic condition of textile products.
Cotton is characterized by its resistance and elasticity, in addition, it is a very breathable fabric. One of the problems of this plant fiber is that it is very vulnerable to insects, which is why it is necessary to use a large amount of pesticides, which consequently absorb the plant and which can pass into the fiber, even into the tissues. However, organic cotton uses natural predators and pesticides to combat pests, obtaining a healthier fabric.
Another drawback is that its cultivation is intensive, which causes the great wear of the soil that in a short time becomes infertile and requires the use of chemical fertilizers. In contrast, organic cotton solves this problem with crop rotation.
Ecological clothing is usually the natural color of the fiber, or is dyed with natural colorants (generally from plants) because the use of bleaches and some kinds of dyes would entail the application of chemical products that are sometimes toxic.
The reasons for wearing ecological clothing are many but could be summarized as follows:
Ending clothing expiration: The industry today relies on offering cheap, poor-quality garments to consumers with the goal of regularly changing their wardrobes. While ecological clothing being made from organic materials, it is much more durable and would change the concept of "use and throw".
The industry adapts
Although at first it may seem an unviable option, the world of fashion is becoming aware of the need to take care of the planet
Combat climate change: The textile industry produces millions of garments each year, which means constant carbon emissions into the atmosphere. Even the level of clothing is so high that sometimes it is not known what to do with it and it is thrown away so many clothes are burned and the smoke they generate is not good for the environment since they contain the same chemicals with those that have been manufactured.
Avoid allergies: Ecological clothing does not cause allergic reactions and eliminates waste that can accumulate on our skin through contact with fabrics. They are especially recommended for babies and people with sensitive skin.
Although at first it may seem an unviable option since the price of these garments is a bit high and little is known about them, progressively the world of fashion is becoming aware of the need to take care of the planet.
There are already several stores in Spain that only sell these products, such as Ecoology, an online clothing store that was born 6 years ago when its designer García Sebelón realized “that the fashion industry was totally unsustainable lacking moral and ethical values, only the price and the speed mattered ”. Since then, although there are difficulties such as the high production price: "the fabric is about 4 times more expensive than the conventional one", Sebelón together with his workshop team have struggled to manufacture collections in a "traditional and ethical way".
In addition, some Hollywood actors are also helping to expand this novel concept, the last case has been the well-known actress of the 'Harry Potter' saga, Emma Watson during the Met Gala in New York wore a dress whose fabric was a 100 thread % from recycled plastic bottles and organic cotton. Similarly, the organization “the green carpet” (Green Carpet) collaborates with stars and models to promote a sustainable and ecological wardrobe during the red carpets of the events.
In short, the future of eco-fashion looks promising: well-being, social responsibility and prevention of global warming are the main pillars of this industry. And as Sebelón predicts, more and more “we seek to live experiences and not possess so many things. We want more quality ”.